In the automotive transceivers market, body electronics application is gaining high traction in recent years owing to the transformation in control modules, dashboard, and lighting modules. The growing incorporation of IoT into these systems to provide connectivity benefits and support passengers with real-time traveling information is further creating a high demand for the transceiver interfaces.
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The trend of enhancing luxury & comfort features in newly developed passenger and commercial vehicles among OEMs across the globe is creating high adoption of the enhanced body electronics systems. These factors along with the demand for in-vehicle luxury and advanced car architectures are also generating several prospects for the development of the automotive transceivers market.
Ethernet protocols are predicted to witness a high adoption among OEMs, resulting in the automotive transceivers market development. The growth is attributed to the growing implementation of advanced vehicular systems such as self-driving technology, driver assistance, electrified engines, powertrain, and infotainment. The incorporation of such automobile systems requires effective communication and in-vehicle networking, which is offered by the Ethernet protocols due to their high bandwidth features. Furthermore, these components have capabilities to sustain the pressure of highly complex systems that are incorporated into modern autonomous and electric vehicles. OEMs across the globe are increasingly adopting the Ethernet protocols, resulting in a rapid automotive transceivers market growth.
The North America automotive transceivers market is expected to grow at a rapid pace owing to the increasing demand for passenger and commercial vehicles in the region. The rapid adoption of autonomous driving technologies in the U.S. and government support to develop these vehicles are the major factors contributing to the increasing transceiver demand. Moreover, the highly competitive automobile industry in North America enforces OEMs to offer technically advanced and legally compliant vehicles. The vehicle innovations including alternate powertrain, ADAS, and real-time navigation are increasingly consumed by the U.S.-based OEMs, further contributing to the automotive transceivers market growth.
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The rapid innovation and electrification of vehicular systems, such as drivetrain, steering, and engines, is accelerating the automotive transceivers market growth. Due to the high amount of pollution and energy consumption in conventional vehicles, the OEMs and suppliers have innovated automobile systems which provide low-emission benefits. These systems require several electronic components including ECUs and semiconductors, resulting in an increasing demand for communication products in the automotive transceiver market. Moreover, the rising government regulations related to road & vehicle safety to reduce fatalities will enforce manufacturers to develop highly integrated and efficient systems, creating several opportunities for industry expansion.
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The key companies present in the automotive transceivers market include NXP Semiconductors, Renesas Electronics Corporation, STMicroelectronics, Infineon Technologies AG, National Instruments, Microchip Technology, Inc., Texas Instruments, Analog Devices, Inc., Broadcom, Inc., and Robert Bosch GmbH. These players adopt various product development and innovation strategies that include the evolution of high bandwidth providing interfaces. Furthermore, the leading players also focus on developing partnerships and acquisition strategies to strengthen the regional presence and expand their product portfolio.